For this project, we designed a creative solution for a common web publishing problem in professional fields—how can we represent technical content with imagery that isn’t trite or boring AND that consistently aligns with the brand aesthetic? We found the answer to this question at the Modern Art Museum.

Project Brief:

Katherine Spector came to us with the need for a new website and branding for her company, ProSpector Energy Advisors (PSEA).

She wanted branding that married a sleek modern aesthetic with the formal format appropriate for her industry. In addition to a low-maintenance website, she needed a branding package with new logo, graphics for her website, font suggestions and a color palette.

Challenges:

The website project would feature a news section where Katherine wanted to feature images that both represented the content in a highly abstracted way and aligned with her brand aesthetic which was rooted in Modernist art.

Solution:

We created a large library of abstract images, inspired by Modernist art pieces, which Katherine could match to the topics she writes about on her website. The graphic elements were inspired by the work of Rothko, Tull, Frankenthaler and Malevich—just to name a few.

In addition to the website graphics and the website itself, we created a style guide which included everything Katherine would need to successfully apply the branding to any format.

See It In action:

https://prospector.energy/

Platform: Squarespace