Branding Case Study
ProSpector Energy Advisors
Visual brand design and website for a consulting firm that specializes in energy markets and energy policy.
About The Project
Overview
For this project, we designed a creative solution for a common web publishing problem in professional fields—how can we represent technical content with imagery that isn’t trite or boring AND that consistently aligns with the brand aesthetic? We found the answer to this question at the Modern Art Museum.
Design Brief
Katherine Spector came to us with the need for a new website and branding for her company, ProSpector Energy Advisors (PSEA).
She wanted branding that married a sleek modern aesthetic with the formal format appropriate for her industry. In addition to a low-maintenance website, she needed a branding package with a new logo, graphics for her website, font suggestions and a color palette.
Our Role
Visual design
Brand strategy
UX/UI
Web design
Web development
Deliverables
Logo Design
Brand Guidelines
Blog Thumbnails
Website design
Project Website
Brand Design
Logo
The client had a vision for the logo which was inspired by a book cover that she saw once. We interpreted this into a logo concept that communicated in abstract terms the services that her firm provides— taking complex and disparate data points and distilling them into clear guidance for investors and decision makers.
Brand Guide
We compiled a comprehensive brand guide which PSEA could use to successfully apply the branding to any format. We included an extended color palette for the client to use on the many charts and graphs that they create as part of their work.
Website Design
Challenges
The website project would feature a news section where the client wanted to feature images that both represented the content in a highly abstracted way and that aligned with the brand aesthetic which was rooted in Modernist art.
Solution
We created a large library of abstract images, inspired by Modernist art pieces, which the client could match to the topics they write about on the website. The graphic elements were inspired by the work of Rothko, Tull, Frankenthaler and Malevich—just to name a few.
